Marketing Strategy & Analytics Lead

Job Summary

A company is looking for a Marketing, Strategy & Analytics Lead.

Key Responsibilities

• Develop and scale data-driven contact strategies for personalized programs across channels
• Design and build data foundations for marketing automation and advanced personalization capabilities
• Drive improvements to marketing technology and develop tool-agnostic automation capabilities for real-time consumer journeys

Required Qualifications

• 5+ years of experience in developing data-driven strategies
• Experience leading complex cross-functional initiatives
• Strong understanding of machine learning algorithms and techniques
• Experience in descriptive and predictive analytics
• Proven ability to collaborate effectively across teams