Marketing Strategy Manager

Job Summary

A company is looking for a Marketing Strategy & Planning Manager to drive strategic initiatives and optimize marketing performance.

Key Responsibilities

• Own marketing planning and forecasting, including pipeline targets and campaign forecasting
• Deliver actionable insights through data analysis to support marketing strategies and channel optimization
• Evaluate campaign effectiveness through performance metrics and buyer journey analytics

Required Qualifications

• 4-6+ years of experience in marketing analytics, strategy, or business planning
• Strong understanding of the B2B lead-to-opportunity pipeline and sales lifecycle
• Advanced proficiency in SQL, Tableau, and Google Sheets
• Proven ability to influence senior stakeholders and cross-functional teams
• Experience with Salesforce and familiarity with marketing tech stack