Marketing Strategy Manager

Job Summary

To support a growing marketing team, the full-time Marketing Strategy Manager will own the technical and analytical foundation for pipeline generation, manage marketing campaigns and analytics, and collaborate closely with cross-functional teams in a remote environment.

Key responsibilities

• Implement and maintain tracking systems for marketing campaigns, including UTM parameters and lead source attribution
• Lead the design and execution of marketing automation workflows and build marketing dashboards for performance metrics
• Develop data governance frameworks and ensure compliance with data privacy regulations while managing data segmentation strategies

Required qualifications

• 7+ years of experience in marketing strategy and operations or a similar role
• Proficiency in SQL and experience with data manipulation
• Advanced expertise in marketing automation tools and web analytics (e.g., Google Analytics, Adobe Analytics)
• Strong understanding of marketing metrics, reporting, and campaign attribution
• Knowledge of data privacy regulations and compliance requirements