Marketing Technology Analyst

Job Summary

Working remotely on a contract basis, the Marketing Technology Analyst will build ETL/data pipelines, manage Contact Builder, and configure Salesforce Marketing Cloud to enhance customer engagement and data integration processes.

Key responsibilities

• Build ETL/data pipelines for data ingestion, transformation, and activation in Salesforce Marketing Cloud (SFMC)
• Manage Contact Builder for identity resolution and customer data architecture across CRM systems
• Troubleshoot SFMC issues and optimize workflows in Automation Studio and Journey Builder

Required qualifications

• 6+ years of experience with Salesforce Marketing Cloud and CRM systems
• Proficiency in ETL processes, SQL, and data modeling
• Experience with Journey Builder, Automation Studio, and data governance
• Knowledge of identity resolution and customer segmentation strategies
• Familiarity with REST and SOAP APIs for system integration