Marketing Technology Automation Manager
Job Summary
To optimize student and prospect communications through marketing automation tools, the full-time Marketing Technology Automation Manager will collaborate with internal partners, enhance customer experience, and manage complex marketing technology ecosystems remotely.
Key responsibilities
- Collaborate with internal partners to adapt student/prospect communications, ensuring relevance and personalization
- Review marketing systems to identify improvement opportunities using API connected middleware
- Advance marketing automation initiatives to enhance student engagement and success
Required qualifications
- 5+ years of hands-on experience with Salesforce Marketing Cloud or Marketo
- 3+ years of CRM experience
- 5+ years of coding experience in SQL, AMPscript, and web development fundamentals
- Bachelor's degree
- Proven experience with middleware tools such as Workato, Airtable, or Zapier
Complete Job Description
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