Marketing Technology Director

Job Summary

A company is looking for a Marketing Technology Director to join their Marketing team and play a key role in building and maintaining their Marketing Tech Stack & Data Infrastructure.

Key Responsibilities:

• Direct the implementation, management, and innovation of digital marketing technology platforms and tools
• Develop and drive strategies to improve digital campaign effectiveness and guest engagement
• Lead the evaluation, selection, and ongoing management of marketing technology tools and platforms

Required Qualifications:

• Bachelor's degree in computer science, Marketing, or a related field
• 10 years of experience implementing and supporting integrated, enterprise-level systems for Marketing teams in the B2C environment
• Hands-on experience with tools and systems like Adobe Analytics, Salesforce CRM, and Salesforce Marketing Cloud
• 5 years of experience leading a team of functional and technology consultants
• Experience in UTM tagging, data automation tools, and personalizing customer journeys