Marketing Transformation Leader

Job Summary

A company is looking for a Marketing Transformation & Strategic Initiatives Leader.

Key Responsibilities

• Analyze funnel health, identify leakage points, and align corrective actions with stakeholders
• Define and lead a multi-year marketing transformation roadmap focused on performance and outcomes
• Deliver executive-ready communications, manage budgets, and operationalize AI and machine learning use cases

Required Qualifications

• 8+ years in marketing leadership roles, particularly in digital marketing or marketing operations
• Experience in the financial services industry, specifically with direct digital banks
• Proven experience leading large-scale marketing transformation initiatives in financial services
• Hands-on experience with modern marketing technology stacks
• Strategic thinker with the ability to translate vision into executable programs