Marketplace Analyst

Job Summary

A company is looking for a Marketplace Analyst.

Key Responsibilities

• Build strategic media plans for programmatic audio campaigns based on client goals and available inventory
• Launch, manage, and optimize audio campaigns in various ad systems while monitoring performance and making adjustments as needed
• Collaborate with internal and external teams to ensure accurate forecasting, reporting, and high standards of execution

Required Qualifications

• Bachelor's degree in marketing, advertising, business, or a related field (or equivalent work experience)
• 2-4 years of experience in media planning, inventory strategy, or campaign management in advertising
• Proven experience in programmatic advertising and ad operations, with knowledge of ad-serving platforms and programmatic ecosystem
• Hands-on experience with programmatic DSPs and platforms such as The Trade Desk or DV360
• Proficient in Excel and comfortable working with large datasets for reporting and analysis