MarTech Lead

Job Summary

A company is looking for a MarTech Lead.

Key Responsibilities:

• Design and implement media marketing architecture, targeting, and retargeting strategies
• Develop real-time personalization strategies and integrate data streams for personalized customer experiences
• Architect and manage a Customer Data Platform (CDP) for data ingestion, segmentation, and activation

Required Qualifications:

• Deep understanding of MarTech stacks and CDPs
• Expertise in data integration, data warehousing, and data pipelines
• Proficiency in SQL and NoSQL databases
• Experience with cloud computing platforms, particularly Google Cloud Platform
• Strong background in data privacy and compliance considerations