Martech Operations Lead

Job Summary

Martech Operations Lead, seeking a full-time professional to oversee the marketing technology ecosystem and customer insights tech stack, driving data insights and multi-channel marketing initiatives.

Key Responsibilities

• Lead end-to-end customer lifecycle marketing workstreams, optimizing execution and measurement for revenue and engagement
• Architect cross-channel customer journeys and establish data governance practices for personalized experiences
• Act as a bridge between Marketing and IT, guiding technical implementation and prioritizing Martech initiatives

Required Qualifications

• 8+ years of hands-on data analytics experience
• Strong strategic mindset with the ability to translate business goals into scalable Martech solutions
• Proven leadership experience in driving cross-functional initiatives
• Ability to prioritize and manage multiple concurrent workstreams effectively
• Bachelor's Degree in Business Administration, Marketing, or related field preferred