Massachusetts Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Growth Marketing Manager for Behavioral Health in Massachusetts, this full-time remote position will develop and manage digital marketing campaigns, enhance brand awareness, and drive client engagement through both B2C and B2B marketing strategies.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing performance and lead generation
• Create and execute marketing initiatives to engage prospective clients and strengthen referral partnerships
• Analyze marketing data to identify trends and support growth initiatives within the behavioral healthcare community

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Proven success in developing B2C and B2B marketing strategies
• Knowledge of Google Analytics, Google Ads, and marketing automation platforms
• Experience building referral networks and managing paid advertising campaigns