Massachusetts Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Massachusetts Growth Marketing Manager, the full-time remote position will manage digital marketing campaigns, enhance brand awareness, and drive client engagement for behavioral health services across B2C and B2B channels.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for performance and ROI
• Execute B2C marketing initiatives to engage prospective clients and enhance brand trust in virtual behavioral healthcare services
• Create B2B marketing strategies to strengthen relationships with referral partners and increase organizational visibility

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 3+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Proven success in developing and executing B2C and B2B marketing strategies
• Knowledge of digital marketing tools including Google Analytics, Google Ads, and CRM systems
• Experience managing paid advertising campaigns and optimizing conversion funnels