Massachusetts Growth Marketing Manager

Job Summary

To expand awareness and access to behavioral health services, the full-time remote Massachusetts Growth Marketing Manager will develop and manage digital marketing campaigns, analyze performance metrics, and enhance B2C and B2B marketing strategies to drive organizational growth.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for performance and ROI
• Execute B2C marketing campaigns to engage prospective clients and enhance brand awareness in the behavioral health sector
• Create B2B marketing initiatives to strengthen relationships with referral partners and increase organizational visibility

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing
• Experience in healthcare or SaaS marketing, preferably in behavioral health or telehealth
• Proven success in developing both B2C and B2B marketing strategies
• Knowledge of Google Analytics, Google Ads, and marketing automation platforms