Massachusetts Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Growth Marketing Manager, the full-time remote position in Massachusetts will manage digital marketing campaigns, enhance brand awareness, and drive client engagement for behavioral health services.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing performance and audience targeting
• Create and execute B2C and B2B marketing initiatives to increase inquiries, referrals, and admissions, while strengthening relationships with referral partners
• Analyze marketing data to identify trends and opportunities, supporting SEO and content marketing efforts to enhance visibility and engagement

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing, digital performance marketing, or related roles, preferably in healthcare or SaaS
• Demonstrated success in developing and executing B2C and B2B marketing strategies
• Knowledge of Google Analytics, Google Ads, CRM systems, and SEO best practices
• Experience managing paid advertising campaigns and marketing budgets