Massachusetts Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Massachusetts Growth Marketing Manager, this full-time remote position will manage digital marketing campaigns, enhance brand awareness, and drive client engagement for behavioral health services.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for performance and ROI
• Execute B2C marketing initiatives to engage prospective clients and enhance brand trust in virtual behavioral healthcare services
• Strengthen B2B marketing efforts to build relationships with referral partners and increase organizational visibility within the healthcare community

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing, digital performance marketing, or a related role
• Experience in healthcare or SaaS, with a strong preference for behavioral health or telehealth marketing
• Proven success in developing and executing both B2C and B2B marketing strategies
• Strong analytical skills with experience in measuring and optimizing marketing performance