Massachusetts Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Massachusetts Growth Marketing Manager, this full-time remote position will manage digital marketing campaigns, enhance brand awareness, and drive growth in both B2C and B2B sectors within the behavioral health field.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms to optimize performance and ROI
• Create and execute marketing initiatives aimed at engaging prospective clients and strengthening referral partnerships
• Analyze marketing data to identify trends and opportunities for improvement in growth strategies

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Proven success in developing and executing both B2C and B2B marketing strategies
• Experience managing marketing teams and building referral networks
• Strong analytical skills with knowledge of Google Analytics, Google Ads, and marketing automation platforms