Massachusetts Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Growth Marketing Manager for a full-time remote position in Massachusetts, who will manage digital marketing campaigns, enhance brand awareness, and drive growth in both B2C and B2B sectors within the behavioral health industry.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for performance and ROI
• Execute marketing initiatives to engage prospective clients and strengthen relationships with referral partners
• Analyze marketing data to identify trends and improve strategies for increasing inquiries, referrals, and admissions

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Proven success in developing and executing B2C and B2B marketing strategies
• Experience with Google Analytics, Google Ads, and CRM systems
• Demonstrated ability to build referral networks and manage marketing budgets