Massachusetts Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Massachusetts Growth Marketing Manager, this full-time remote position will manage digital marketing campaigns, enhance brand awareness, and drive client engagement for behavioral health services.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for performance and ROI
• Create and execute B2C and B2B marketing initiatives to increase inquiries, referrals, and admissions for behavioral health services
• Analyze marketing data to identify trends and opportunities for improvement while collaborating with referral partners and community organizations

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing, digital performance marketing, or related roles
• Experience in healthcare or SaaS industries, with a strong preference for behavioral health or telehealth marketing
• Demonstrated success in developing B2C and B2B marketing strategies and leading marketing teams
• Proficient in Google Analytics, Google Ads, and marketing automation platforms