Massachusetts Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Massachusetts Growth Marketing Manager, this full-time remote role will manage digital marketing campaigns, enhance brand awareness, and drive client engagement for behavioral health services while leading a marketing team.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms to optimize audience targeting and lead generation
• Execute B2C and B2B marketing initiatives to increase inquiries, referrals, and admissions while enhancing brand trust
• Analyze marketing data to identify trends and opportunities for improvement, supporting overall organizational growth

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Proven success in developing and executing B2C and B2B marketing strategies
• Experience managing marketing teams and building referral networks
• Strong analytical skills with knowledge of marketing analytics tools and best practices