Massachusetts Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Growth Marketing Manager for a full-time remote position in Massachusetts, who will manage digital marketing campaigns, enhance brand awareness, and drive growth in both B2C and B2B sectors within the behavioral health space.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing performance and lead generation
• Create and execute marketing initiatives to engage prospective clients and strengthen referral partnerships
• Analyze marketing data to identify trends and improve strategies for increased visibility and engagement

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or telehealth
• Experience in both B2C and B2B marketing strategies
• Proficiency with Google Analytics, Google Ads, and marketing automation platforms
• Demonstrated experience in building referral networks and managing marketing teams