Massachusetts Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Growth Marketing Manager for Behavioral Health, the full-time remote position will develop and manage digital marketing campaigns, enhance brand awareness, and strengthen referral partnerships to expand access to telehealth services in Massachusetts.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms to optimize audience targeting and lead generation
• Execute marketing initiatives to engage prospective clients and strengthen relationships with referral partners
• Analyze marketing data to identify trends and improve strategies for both B2C and B2B marketing efforts

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Proven success in developing and executing B2C and B2B marketing strategies
• Experience with Google Analytics, Google Ads, and CRM systems
• Marketing team leadership experience and ability to manage multiple projects in a fast-paced environment