Massachusetts Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Growth Marketing Manager in Massachusetts, this full-time remote position will develop and manage digital marketing campaigns to enhance brand awareness, engage clients and referral partners, and drive organizational growth in the behavioral health sector.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing performance and lead generation
• Create and execute B2C and B2B marketing initiatives to enhance client engagement and strengthen referral partnerships
• Analyze marketing data to identify trends and areas for improvement, supporting overall growth strategies

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Demonstrated success in developing B2C and B2B marketing strategies
• Experience with Google Analytics, Google Ads, and marketing automation platforms
• Proven experience in managing marketing teams and building referral networks