Massachusetts Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Massachusetts Growth Marketing Manager for a full-time remote position, this role will manage digital marketing campaigns, enhance brand awareness, and drive growth in both B2C and B2B marketing efforts within the behavioral health sector.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing performance and lead generation
• Create and execute marketing initiatives to engage prospective clients and strengthen referral partnerships
• Analyze marketing data to identify trends and opportunities for improvement in outreach and engagement strategies

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Proven experience in developing and executing B2C and B2B marketing strategies
• Strong knowledge of digital marketing tools, including Google Analytics and advertising platforms
• Experience in managing marketing teams and building referral networks