Massachusetts Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Growth Marketing Manager for a full-time remote position in Massachusetts, who will manage digital marketing campaigns, enhance brand awareness, and drive growth in both B2C and B2B markets within the behavioral health sector.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing performance and lead generation
• Create and execute marketing strategies to engage prospective clients and strengthen relationships with referral partners
• Analyze marketing data to identify trends and support initiatives aimed at increasing organizational visibility and access to services

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing, particularly in healthcare or SaaS environments
• Proven ability to develop and execute B2C and B2B marketing strategies
• Experience with Google Analytics, Google Ads, and marketing automation platforms
• Strong analytical skills with a track record of using data to drive marketing decisions