Massachusetts Growth Marketing Manager
Job Summary
Seeking a strategic and results-driven Massachusetts Growth Marketing Manager, this full-time remote position will develop and manage digital marketing campaigns, enhance brand awareness, and drive growth for behavioral health services while overseeing the marketing team.
Key Responsibilities:
- Develop and manage digital marketing campaigns across various platforms, optimizing performance and audience targeting
- Execute B2C and B2B marketing initiatives to increase inquiries, referrals, and admissions for behavioral health services
- Analyze marketing data to identify trends and improve strategies for client engagement and referral partnerships
Required Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
- Proven success in developing and executing B2C and B2B marketing strategies
- Experience with Google Analytics, Google Ads, and marketing automation platforms
- Strong analytical skills and ability to use data to drive marketing decisions
Complete Job Description
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