Massachusetts Growth Marketing Manager

Job Summary

Strategically focused on expanding awareness and access to behavioral health services, the full-time remote Massachusetts Growth Marketing Manager will develop and manage digital marketing campaigns, analyze performance metrics, and lead a marketing team to drive engagement with both clients and referral partners.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for performance and ROI
• Create and execute B2C marketing initiatives to engage prospective clients and enhance brand awareness
• Strengthen B2B relationships with referral partners through targeted marketing efforts and materials

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing, digital performance marketing, or related roles
• Experience in healthcare or SaaS marketing, preferably in behavioral health or telehealth
• Proven success in developing and executing both B2C and B2B marketing strategies
• Strong analytical skills with experience using data to drive marketing decisions