Massachusetts Growth Marketing Manager
Job Summary
Seeking a strategic and results-driven Massachusetts Growth Marketing Manager, this full-time remote position will manage digital marketing campaigns, enhance brand awareness, and drive client engagement for behavioral health services while overseeing a marketing team.
Key Responsibilities:
- Develop and manage digital marketing campaigns across various platforms, optimizing for performance and lead generation
- Execute B2C marketing initiatives to engage prospective clients and enhance brand trust in virtual behavioral healthcare services
- Strengthen B2B marketing efforts to build relationships with referral partners and increase organizational visibility within the healthcare community
Required Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 4+ years of experience in growth marketing, digital performance marketing, or a related role
- Experience in healthcare or SaaS industries, preferably with behavioral health or telehealth marketing
- Proven success in developing and executing both B2C and B2B marketing strategies
- Knowledge of Google Analytics, Google Ads, CRM systems, and marketing automation platforms
Complete Job Description
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