Massachusetts Growth Marketing Manager
Job Summary
Seeking a strategic and results-driven Growth Marketing Manager for behavioral health services, this full-time remote position will develop and manage digital marketing campaigns, enhance brand awareness, and lead a marketing team to support organizational growth.
Key Responsibilities:
- Develop and manage digital marketing campaigns across various platforms, optimizing for performance and ROI
- Execute B2C and B2B marketing initiatives to engage clients, families, and referral partners, driving inquiries and admissions
- Analyze marketing data to identify trends and improve strategies for increased visibility and engagement
Required Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
- Proven track record in developing B2C and B2B marketing strategies
- Experience with Google Analytics, Google Ads, and marketing automation platforms
- Demonstrated leadership experience managing marketing teams and projects
Complete Job Description
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