Massachusetts Licensed Growth Marketing Manager

Job Summary

To expand awareness and engagement in behavioral health services, the full-time Massachusetts Licensed Growth Marketing Manager will develop and manage digital marketing campaigns, analyze performance metrics, and strengthen referral partnerships in a remote work environment.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for audience targeting and conversion rates
• Create and execute B2C marketing initiatives to engage prospective clients and enhance brand awareness
• Strengthen B2B marketing efforts to build relationships with referral partners and increase organizational visibility

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 3+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Proven success in developing and executing B2C and B2B marketing strategies
• Knowledge of Google Analytics, Google Ads, and SEO best practices
• Experience managing paid advertising campaigns and marketing budgets