Massachusetts Licensed Growth Marketing Manager

Job Summary

To expand awareness and access to behavioral health services, the full-time Massachusetts Licensed Growth Marketing Manager will develop and manage digital marketing campaigns, drive B2C and B2B marketing initiatives, and analyze performance metrics in a remote work environment.

Key responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for performance and lead generation
• Create and execute marketing strategies to engage prospective clients and strengthen relationships with referral partners
• Analyze marketing data to identify trends and areas for improvement, supporting overall growth initiatives

Required qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 3+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Proven success in developing and executing B2C and B2B marketing strategies
• Knowledge of digital marketing tools such as Google Analytics, Google Ads, and CRM systems
• Experience building referral networks and generating qualified leads