Massachusetts Licensed Growth Marketing Manager

Job Summary

To support a growing telehealth division, the full-time Massachusetts Licensed Growth Marketing Manager will develop and manage digital marketing campaigns, analyze marketing data for insights, and execute strategies to enhance brand awareness and client engagement in both B2C and B2B contexts.

Key responsibilities:

• Develop and manage digital marketing campaigns across various platforms to drive engagement and lead generation
• Analyze performance metrics to optimize campaigns and support SEO and content marketing initiatives
• Strengthen relationships with referral partners through targeted marketing initiatives and materials

Required qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing
• Experience in healthcare or SaaS marketing, preferably in behavioral health or telehealth
• Demonstrated success in developing B2C and B2B marketing strategies
• Knowledge of marketing tools such as Google Analytics, Google Ads, and CRM systems