Massachusetts Licensed Growth Marketing Manager

Job Summary

To support a growing telehealth division, the full-time salaried Massachusetts Licensed Growth Marketing Manager will develop and manage digital marketing campaigns, enhance brand awareness, and drive client engagement through both B2C and B2B marketing strategies while working remotely.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for performance and ROI
• Create and execute marketing initiatives targeting prospective clients and referral partners to increase inquiries and admissions
• Analyze marketing data to identify trends and opportunities for improvement in engagement and visibility

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or telehealth
• Proven success in developing and executing both B2C and B2B marketing strategies
• Experience with Google Analytics, Google Ads, and marketing automation platforms
• Strong analytical skills and ability to use data to drive marketing decisions