Massachusetts Licensed Growth Marketing Manager

Job Summary

To expand awareness and access to behavioral health services, the full-time Massachusetts Licensed Growth Marketing Manager will develop and manage digital marketing campaigns, analyze performance metrics, and drive both B2C and B2B marketing initiatives remotely.

Key responsibilities:

• Develop and manage digital marketing campaigns across various platforms to enhance brand awareness and client engagement
• Analyze marketing data to identify trends and optimize campaign performance for lead generation and ROI
• Create and execute marketing strategies that strengthen relationships with referral partners and drive inquiries and admissions

Required qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing, digital performance marketing, or related roles
• Experience in healthcare/SaaS marketing, particularly in behavioral health or telehealth
• Proven success in developing B2C and B2B marketing strategies and building referral networks
• Knowledge of Google Analytics, Google Ads, CRM systems, and SEO best practices