Massachusetts Licensed Growth Marketing Manager

Job Summary

To support a growing telehealth division, the full-time Massachusetts Licensed Growth Marketing Manager will develop and manage digital marketing campaigns, analyze performance metrics, and drive both B2C and B2B marketing initiatives to expand awareness and access to behavioral health services remotely.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for performance and ROI
• Create and execute marketing strategies targeting prospective clients and referral partners to increase inquiries and admissions
• Collaborate with operational and clinical leaders to enhance referral networks and support growth initiatives

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Proven experience in developing and executing both B2C and B2B marketing strategies
• Marketing team leadership experience and success in building referral networks
• Knowledge of Google Analytics, Google Ads, and marketing automation platforms