Massachusetts Licensed Growth Marketing Manager

Job Summary

To support the expansion of behavioral healthcare services, the full-time Massachusetts Licensed Growth Marketing Manager will develop and manage digital marketing campaigns, optimize performance metrics, and lead a marketing team while working remotely.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for performance and ROI
• Execute B2C marketing initiatives to engage prospective clients and enhance brand awareness in the behavioral health sector
• Create B2B marketing strategies to strengthen relationships with referral partners and increase organizational visibility

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Proven success in developing and executing both B2C and B2B marketing strategies
• Experience with Google Analytics, Google Ads, and marketing automation platforms
• Demonstrated leadership experience in managing marketing teams and projects