Massachusetts Licensed Growth Marketing Manager

Job Summary

To support a growing telehealth division, the full-time Massachusetts Licensed Growth Marketing Manager will develop and manage digital marketing campaigns, analyze performance metrics, and enhance brand awareness while leading a marketing team remotely.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for performance and ROI
• Execute B2C and B2B marketing initiatives to drive inquiries, referrals, and admissions for behavioral health services
• Collaborate with operational and clinical leaders to strengthen referral partnerships and support growth initiatives

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing, digital performance marketing, or related roles
• Healthcare or SaaS experience, with a preference for behavioral health or telehealth marketing
• Demonstrated success in developing and executing both B2C and B2B marketing strategies
• Experience with Google Analytics, Google Ads, and marketing automation platforms