Massachusetts Licensed Growth Marketing Manager
Job Summary
Seeking a strategic and results-driven Massachusetts Licensed Growth Marketing Manager, this full-time remote position will develop and manage digital marketing campaigns, enhance brand awareness, and drive client engagement while leading a marketing team in the behavioral health sector.
Key Responsibilities:
- Develop and manage digital marketing campaigns across various platforms, optimizing performance and lead generation
- Create and execute B2C and B2B marketing strategies to increase inquiries, referrals, and admissions for behavioral health services
- Analyze marketing data to identify trends and improve campaign effectiveness while collaborating with referral partners and healthcare providers
Required Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 4+ years of experience in growth marketing, digital performance marketing, or related roles
- Healthcare/SaaS experience, preferably in behavioral health or telehealth marketing
- Demonstrated success in developing B2C and B2B marketing strategies and leading marketing teams
- Proficiency in Google Analytics, Google Ads, and marketing automation platforms
Complete Job Description
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