Massachusetts Licensed Growth Marketing Manager
Job Summary
To expand awareness and access to behavioral health services, the full-time Massachusetts Licensed Growth Marketing Manager will develop and manage digital marketing campaigns, optimize performance metrics, and lead a marketing team in a remote work environment.
Key Responsibilities:
- Develop and manage digital marketing campaigns across various platforms, optimizing for performance and ROI
- Execute B2C marketing initiatives to engage prospective clients and enhance brand awareness
- Strengthen B2B relationships with referral partners through targeted marketing initiatives and materials
Required Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
- Proven success in developing and executing both B2C and B2B marketing strategies
- Experience with Google Analytics, Google Ads, and marketing automation platforms
- Demonstrated leadership experience in managing marketing teams and initiatives
Complete Job Description
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