Measurement Strategy Manager

Job Summary

Owning the measurement strategy for client value, the full-time Measurement Strategy Manager will develop a comprehensive understanding of performance media evaluation, build a measurement taxonomy, and manage third-party measurement intelligence while working remotely or onsite.

Key responsibilities

• Map how clients measure the value and effectiveness of RTB House marketing across various product lines
• Define and maintain a comprehensive taxonomy of measurement methodologies, including incrementality testing and media mix modeling
• Develop standards and playbooks for measurement tests, enabling commercial teams to apply best practices effectively

Required qualifications

• 5+ years of experience in performance media buying or oversight with direct accountability for measured outcomes
• Bachelor's degree or higher from an accredited institution
• Hands-on fluency with measurement methods such as incrementality studies and media mix modeling
• Experience with vendor-run measurement platforms and analytics tools like Google Analytics and Adobe Analytics
• Strong communication skills to explain methodologies and potential biases to diverse audiences