Measurement Strategy Specialist

Job Summary

A company is looking for a Measurement Strategist.

Key Responsibilities

• Lead measurement strategy across accounts, ensuring actionable insights align with business goals
• Develop structured test roadmaps and select appropriate methodologies for various campaigns
• Synthesize complex data into clear narratives, connecting findings to business objectives

Required Qualifications

• 5+ years in analytics, measurement, or a closely related field
• Hands-on experience with methodologies such as MMM, geo holdout testing, and brand lift studies
• Agency or consulting experience is a plus
• Familiarity with the paid media landscape and its connection to measurement
• Strong presentation skills and ability to work across various teams