Media Analytics Specialist

Job Summary

A company is looking for a Media Analytics Specialist to gather, analyze, and interpret data related to marketing campaigns.

Key Responsibilities

• Collect and analyze marketing data from various sources to track campaign effectiveness
• Provide insights and recommendations to optimize marketing campaigns based on data analysis
• Create visually compelling reports and presentations to communicate campaign performance to stakeholders

Qualifications

• Bachelor's Degree in marketing or a similar field
• 1-2 years of experience in data analysis and marketing analytics
• Proficiency in data analysis tools including Excel and Google Analytics
• Experience with data visualization tools such as Tableau or LookerStudio
• Strong understanding of marketing metrics and attribution modeling