Media Buyer - Affiliate Lead Generation

Job Summary

Performance-driven and analytical, the remote Media Buyer - Affiliate Lead Generation will launch, manage, and optimize Meta advertising campaigns to drive ROI across multiple lead generation verticals while working a full-time schedule with a focus on data-driven strategies and creative testing.

Key Responsibilities

• Launch, manage, and optimize Meta advertising campaigns across various lead generation verticals
• Drive consistent ROI through daily campaign analysis and optimization, producing a minimum of 10 new ads and 3 new landing pages weekly
• Develop and test high-converting ad creatives and ensure proper tracking setup and campaign compliance

Required Qualifications

• Proven hands-on experience with Meta media buying in affiliate lead generation
• Demonstrated history of running ROI-positive campaigns
• Strong understanding of campaign structures, scaling strategies, and performance metrics
• Experience with affiliate tracking platforms, preferably Redtrack
• Familiarity with spy tools such as Pipi Ads, Atria, or SpyHero