Media Buyer - Financial Services

Job Summary

Driving email lead generation campaigns in the financial and investment sector, the remote Media Buyer - Financial Services will manage direct media buying, optimize campaigns, and source leads while focusing on performance metrics related to lead quality and acquisition costs.

Key Responsibilities

• Purchase and manage email lead generation campaigns from various publishers and lead providers
• Identify, negotiate, and optimize direct media buying opportunities in the finance and investment space
• Develop and scale lead generation campaigns across multiple paid media channels, including Google Ads and LinkedIn

Required Qualifications

• 3+ years of experience in media buying, performance marketing, or lead generation
• Proven experience generating leads in financial services, investing, or related verticals
• Strong hands-on experience with Google Ads, Meta Ads, and YouTube advertising
• Experience building and optimizing retargeting campaigns
• Strong understanding of conversion tracking, attribution, and analytics platforms