Media Performance Analyst

Job Summary

A company is looking for an Analyst, Media Measurement and Performance.

Key Responsibilities

• Monitor daily and weekly performance across pharma and CPG campaigns, identifying trends and optimization opportunities
• Synthesize data from measurement partners and internal datasets to evaluate performance KPIs
• Transform raw data into narratives and visualizations demonstrating campaign ROI and health outcomes

Required Qualifications

• 2-4 years of experience in data analytics, preferably in pharmaceutical, healthcare, or digital media
• Understanding of pharma-specific measurement solutions and digital advertising metrics
• Proficiency in SQL and Excel for data analysis; experience with data visualization tools is preferred
• Ability to convey complex data insights to non-technical stakeholders
• Bachelor's degree in a quantitative field or equivalent experience