Media Performance Analyst

Job Summary

A company is looking for an Analyst, Media Measurement and Performance.

Key Responsibilities

• Monitor daily and weekly performance of pharma and CPG campaigns, identifying trends and optimization opportunities
• Synthesize data from various sources to evaluate performance KPIs, including audience quality and script lift
• Transform raw data into narratives and visualizations that illustrate campaign ROI and health outcomes

Required Qualifications

• 2-4 years of experience in data analytics, preferably in pharmaceutical, healthcare, or digital media sectors
• Understanding of pharma-specific measurement solutions and digital advertising metrics
• Proficiency in SQL and Excel for data analysis, with experience in data visualization tools preferred
• Bachelor's degree in a quantitative field or equivalent experience