Media Planner

Job Summary

A company is looking for a Media Planner to lead media strategy, planning, and buying for clients.

Key Responsibilities

• Develop and manage media strategies and plans to achieve campaign objectives
• Review media opportunities, negotiate with partners, and optimize media plans based on performance metrics
• Educate clients on digital tactics and collaborate with team members to create comprehensive campaign strategies

Required Qualifications

• Bachelor's degree and/or relevant work or internship experience
• 4+ years of experience in digital marketing and paid digital media channels
• Expertise in Google Campaign Manager and understanding of social advertising platforms
• Experience with various campaign types, including brand awareness and lead generation
• Knowledge of digital tactics and ability to manage multiple projects under tight deadlines