Media Planner

Job Summary

To support advertising campaigns, the full-time Media Planner will conduct market research and analyze audience data to develop actionable media strategies across various channels, working collaboratively with clients and internal teams in a hybrid or remote setting.

Key responsibilities

• Develop and manage comprehensive media plans for assigned clients, overseeing the process from strategy to execution
• Conduct audience and competitive research using both traditional and AI tools to create precise consumer personas
• Translate research insights into media strategies, optimizing the advertising budget across multiple platforms to meet client goals

Required qualifications

• 1-2+ years of experience in media planning, preferably in an agency environment
• Proven experience in managing traditional and digital media landscapes with a solid understanding of industry terminology
• Strong analytical skills to interpret media consumption data and competitive analysis
• Familiarity with media planning tools such as Guideline, Resonate, and SQAD, along with proficiency in Microsoft Office applications
• Bachelor's degree in Marketing, Advertising, or a related field