Media Planning Lead

Job Summary

A company is looking for a Planning Lead to develop and manage media plans for clients.

Key Responsibilities

• Develop media plans aligned with client goals and target audiences
• Structure campaign measurement strategies and review media buys for proper execution
• Manage campaign budgets and maintain relationships with digital media vendors

Required Qualifications

• BA/BS degree with 3-5 years of media planning experience
• Expertise in digital media planning across various channels, including search, social, and programmatic
• Basic knowledge of campaign execution tools such as DSPs and ad servers
• Ability to analyze campaign performance and suggest improvements
• Strong organizational skills to manage multiple priorities effectively