Media Specialist

Job Summary

A company is looking for a Media Specialist (Remote).

Key Responsibilities

• Manage in-flight campaign performance, optimizing for KPI attainment and analyzing real-time data
• Lead the setup and launch of campaigns across various digital channels, ensuring technical accuracy and compliance
• Conduct A/B testing and implement continuous improvements to enhance campaign performance

Required Qualifications

• Bachelor's Degree in Marketing, Advertising, Digital Media, Data Analytics, or related field preferred
• 3-5 years of experience in digital marketing, paid media, or advertising campaign management
• Hands-on experience with Meta Business Manager, Google Ads, and at least one programmatic DSP
• Proficiency in campaign management tools and understanding of dynamic ad generation
• Certifications in digital advertising and campaign management are beneficial but not required