Media Specialist - Paid Search

Job Summary

A company is looking for a Media Specialist - Paid Search (Remote).

Key Responsibilities

• Manage in-flight campaign performance, monitor key metrics, and execute optimizations
• Lead the setup and launch of campaigns across various digital channels, ensuring technical configurations are accurate
• Conduct A/B testing and analyze performance data to improve campaign effectiveness and ROI

Required Qualifications

• Bachelor's Degree in Marketing, Advertising, Digital Media, Data Analytics, or related field preferred
• 3-5 years of experience in paid search or digital marketing campaign management
• Hands-on experience with Google Ads and at least one programmatic DSP
• Experience with data-driven campaign execution and optimization
• Certifications in digital advertising and campaign management are beneficial